Encoding and Decoding in the Television Discourse
Stuart HallCaribbean
Jamaica/England
Contemporary
English
Media Theory
Essay arguing audiences actively decode media messages rather than passively receiving them.
Literary Significance
Revolutionized media studies; reception theory cornerstone
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Catalog summary
editorial-summarynot primary textEssay arguing audiences actively decode media messages rather than passively receiving them. Revolutionized media studies; reception theory cornerstone
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